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Apeks · THE STARTS MONDAY CLUB

"I'll start Monday." Said everyone. Every Monday.

So we built a club for it. The Starts Monday Club runs four-week rooms that start on a Monday, with people from your gym or your city. You pick your days.

4-week rooms3 min read
A phone video still of people arriving at a gym on a Monday morning.

Why Monday actually works.

Mondays get mocked, but researchers have a name for the pull of a clean page: the fresh start effect. In one study at a US university gym, people were about a third more likely to go at the start of a new week.

So we stopped fighting Monday and built around it. New rooms start on a Monday, and you start alongside other people who picked the same one.

The next Monday: this coming Monday

The research

THE ROOMS

How a four-week room runs.

  1. Week 1Start together

    Everyone in the room begins on the same Monday. You pick your days for the week.

  2. Week 2Your days, your call

    You still pick your own days. Visits count on any day of the week.

  3. Week 3Misses stay private

    Missed days stay blank. The room never sees them.

  4. Week 4Finish, then go again

    Four weeks, done. A new room starts on a Monday.

A room, not a resolution.

Four weeks is short enough to see the end from the start. And when it ends, there's another Monday.

A resolution
A room
Who
You, alone
A few people from your gym or city
When
Once a year
Every Monday
Starts
Around midnight
On a Monday
Lasts
Until it doesn't
Four weeks
If you miss a day
It feels over
Your misses stay private
Early morning outside a gym, the metal shutter half raised, two people waiting with bags.

6:45, SOMEWHERE IN YOUR CITY

Your gym or your city.

Join a room with people from your own gym, or with people from your city. Same Monday start, same four weeks.

You don't have to train together. You're just starting together, which turns out to be the part that matters.

Resolutions wait for January. Rooms start on a Monday.

There's a Monday every week. That's the point.

FROM THE ROOMS

You pick your days.

A room doesn't set your schedule. Monday is just when it starts. Your Tuesday, Thursday and Saturday are still yours.

A phone video still of people warming up in a line on a gym floor.
warm-up
A phone video still of two gym members bumping fists.
day one
A phone video still of two friends walking through a gym together, one carrying a mat.
together
A phone video still of someone walking into a gym in the morning.
early
A phone video still of an older man stretching on a gym floor.
stretch
A phone video still of someone trying a cable machine at the gym.
first go

Photos are illustrative.

Seen from above, five people of different ages stretching together in a loose circle on a gym floor.

COMING SOON

Coming soon to the club.

Duo streak. Keep a week going with one friend. Together, not against each other.

Reels after reps. Your chosen apps unlock after today's visit. Android first.

Past you. A clip from a good day, played back when you've been away.

EVERY MONDAY

Four Mondays. Four reasons.

MON

I’ll start Monday.

MON

I’d go if someone came with me.

MON

January me had big plans.

MON

I need a reason to start.

MON

A room starts.

Common thoughts, not quotes from anyone.

A few questions.

Do I have to wait until Monday?

No. Visits count on any day. Monday is when new four-week rooms start.

Does the room see my missed days?

No. Missed days stay blank, and nobody else sees them, including your room.

Is the club free?

Apeks is free during the test.

See you Monday.

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